One Indie author goes out of her way to help and encourage other authors. In this in-depth article, Debbie from Random Musings ask some pertinent questions all authors should consider. As she says, you most likely to purchase a book from an author you’ve never seen before.
As any Indie author knows, writing a book isn’t the hard part – selling the book is the hard part.
Why? Because no matter how good your book is, if people don’t know it exists, they can’t buy it.
It’s the age old problem that Indie authors face. You want to spend your time writing, not marketing, but if you don’t spend time on marketing, your writing won’t reach your target audience.
It’s a vicious circle that we all find ourselves trapped in.
The Author Interview
I believe as Indie authors, it’s so important that we support one another. The book market is huge and if we can help introduce each other to just a small piece of it, then we’re winning the battle.
Those two factors combined where what gave me the idea to start The Author Interview series on my blog. I’d already been running two interview series for bloggers and it suddenly occurred to me that I should be offering authors the same service.
It’s true that people respond to people, and by taking part in interviews and getting your name and, more importantly, your face in front of a new audience, you’re opening up a door to new readers who may never otherwise have found you.
My interview series is a good way to give your latest book(s) a little plug, but more than that, it gives you a chance to introduce yourselves to my readers on a more personal level.
It gives you the chance to talk about the inspirations behind your book, your most and least favourite thing about being a writer and give some advice to any new writers out there amongst other things.
Think about this: Unless you’ve specifically gone online with the sole intention of buying a book (in which case you’re most likely on Amazon rather than browsing the web) when are you most likely to purchase a book from an author you’ve never seen before?
Is it because you saw a faceless ad in someone’s side bar?
Is it because you saw a tweet telling you should?
Is it because you read something by the author that showed their passion for their book and made you excited about it?
Or is it because you read something personal about the writer that touched you?
For me, it’s always most likely the third or fourth options.
Now let’s be honest here – every person who reads your interviews isn’t going to rush out and buy your book. No matter what your book is about, it won’t appeal to everyone.
The people who it does appeal to are those your book is targeted towards, so let’s take those people. Again, reading an interview isn’t going to make them all rush to buy your book. It might make a few people buy it, but it won’t cause a huge spike in sales. And that’s ok, because this is only the first step.
Assuming you have something interesting to say, what will happen is that people reading your interview will want to know more about you as a person? They might follow you on social media or visit your own blog. And that’s where the magic happens.
You now have new eyes on your blog and social media channels. Interested eyes that like you and will now see your book again each time they visit your site.
Keep them interested. Show more of your personality and show them, through your blog, why they need your book in their lives. The more people you have visiting your site, the more people you can convert into buyers and, hopefully, over time, fans.
Born in 1982 in North East England, I knew from an early age I wanted to be a writer. Life got in the way, and the dream was put on the back burner, although never forgotten.
I took the plunge, leaving a full time job in 2016, and I am now a full time author, freelance writer and blogger.
I have published three novels, two short story collections, a non-fiction book and a collection of funny poems.
If you would like to take part in The Author Interview series, drop me an email: firstname.lastname@example.org
And don’t forget to join my new Facebook community for writers, The Writer’s Den, where you will find writing prompts, chances to promote your books, and tips and advice from other writers.